What Is B2B Events Sponsorship Sales?

A sponsorship sales professional in B2B events is responsible for selling sponsorship packages to companies that want to promote their brand, products, or services at industry conferences, exhibitions, trade shows, and events. This is a solutions-based consultative sales process. Their role involves a mix of new business sales, business development, and relationship management. Sponsorship sales…

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11 Of The Most Commonly Used Sales Methodologies

Sales professionals are often encouraged to use a sales methodology to bring structure, consistency, and effectiveness to their selling process. These methodologies provide a proven framework that helps salespeople identify customer needs, build strong relationships, and close deals more efficiently. By following a structured approach, sales teams can increase conversion rates, improve forecasting accuracy, and shorten…

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Why Are LinkedIn and Email Marketing Such a Power Duo?

In the world of B2B marketing, LinkedIn and Email are the ultimate power duo. Email is the trusted, strategic hero, delivering personalised and highly targeted value straight to inboxes. Email marketing is a low-cost marketing exercise that can deliver high-value results which can be measured and analysed effectively. Meanwhile, LinkedIn provides opportunities for business networking,…

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