Posts by helen@jbrecruitment.co.uk
When Your Best People Stop Being The Right People: Understanding Growth-Stage Talent Mismatch
When scaling your company, one of the most difficult issues you’re bound to face is talent mismatch. When building your start-up team, you chose people you believed could grow your company and fulfil your vision. However, the people who are key to the initial success of your company are not always the ones who can…
Read MoreData vs. Channels: What Really Drives B2B Event Marketing Performance?
A debate has been quietly dividing opinion amongst B2B event marketers. The question at its centre is this: Is strong event marketing performance driven by the quality of your data – how it is built, managed and grown? Or is it the channels – getting the right mix of email, paid, social and partnerships? After…
Read MoreEvent Sponsorship Sales: Opportunities in a Changing Market
Event sponsorship sales has always been dynamic, and today, the landscape is evolving in different ways for different people. After speaking with sponsorship sales professionals across the events industry this week, one thing became clear: the challenges in B2B sponsorship are diverse, but they also present opportunities for growth and improvement. What’s difficult for one…
Read MoreWho d’you know? 👀
I’m keen to connect with early-career professionals who’d be excited by a move into conference production. This is a fantastic opportunity for someone looking to build a career in the fast-paced world of B2B events and gain hands-on experience producing large-scale conferences. Do you know someone with 1+ years of commercial experience who could be…
Read MoreHow to Answer “Tell Me About Yourself” in a Conference Producer Interview
“Tell me about yourself” can feel like a big question in a conference production interview. This guide helps you respond confidently by focusing on the value you bring, not just your CV. Using a simple framework inspired by Rebecca Okamoto’s TED talk, you’ll learn how to introduce yourself clearly and naturally, with a focus on…
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