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When scaling your company, one of the most difficult issues you’re bound to face is talent mismatch. When building your start-up team, you chose people you believed could grow your company and fulfil your vision. However, the people who are key to the initial success of your company are not always the ones who can…

A debate has been quietly dividing opinion amongst B2B event marketers. The question at its centre is this: Is strong event marketing performance driven by the quality of your data – how it is built, managed and grown? Or is it the channels – getting the right mix of email, paid, social and partnerships? After…

In all my years of recruiting, I have never met a single candidate who did not care about company culture. Not one. But here is what I have noticed: most people do not ask about it properly. Some take it for granted; they assume it will be fine, so they never actually investigate. Others ask…

Why managing your energy and finding your rhythm matters more than you think. Finding your feet as a conference producer can often feel overwhelming, particularly at the beginning of your career, where many producers fall into the factory mindset; continuously pumping out events and losing their creative spark along the way. Over time, this does…

As AI continues to evolve, it is becoming firmly embedded in the B2B events industry. What was once unfamiliar and at times misunderstood is now used daily to streamline processes, reduce manual workload and improve productivity. Most professionals in the industry use technology in some capacity, whether that’s note-takers, language models or lead tools. But…