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How AI and Event Tech Are Redefining the Role of the Conference Producer
As AI and event tech evolve at pace, the traditional role of the conference producer is undergoing a quiet, but significant, transformation. What used to be a heavily manual role focused on research and speaker recruitment is now shifting into something more strategic, creative, and data-led. Here are some of the changes already happening: AI…
Read MorePoll Results vs. Real Talk: What’s Really Driving Job Moves in B2B Events Right Now?
Earlier this week, I ran a poll on LinkedIn asking one simple question: If you had to choose just ONE thing that matters most to you at work right now, what would it be? The results so far: Money – 44% Stability – 26% Culture – 16% Progression – 14% On the surface, this data…
Read MoreAre you Considering joining a B2B Events Start-Up or SME?
If you are thinking about joining a Start-Up or SME in the B2B Events Industry you need to read this. I recently spoke with a Sponsorship Sales professional who made the leap six months ago. Here’s what they learned. This individual joined an ambitious b2b events start-up that launched with a major event three years…
Read MoreWhy Are LinkedIn and Email Marketing Such a Power Duo?
In the world of B2B marketing, LinkedIn and Email are the ultimate power duo. Email is the trusted, strategic hero, delivering personalised and highly targeted value straight to inboxes. Email marketing is a low-cost marketing exercise that can deliver high-value results which can be measured and analysed effectively. Meanwhile, LinkedIn provides opportunities for business networking,…
Read More5 Tips to create a great onboarding experience!
Having a smooth and planned onboarding process is incredibly important and can affect the success of your people and overall business. A professional onboarding process can make or break a new employee’s experience with your media and events company; it’s their first insight into how your company operates and treats its people. A company that…
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