Blog

In my conversations this week with MDs and business owners in the B2B events industry, one recurring theme stood out: Are we missing out on sales revenue by not meeting clients in person? There’s a strong argument that face-to-face interactions foster trust, deepen relationships, and ultimately lead to more closed deals. But despite these benefits,…

In the fast-paced world of B2B events, finding the right job can be as challenging as organising a successful conference. With multiple platforms available for job seekers, from LinkedIn to recruitment agencies and traditional job boards, it’s important to understand where candidates are having the most success in their job search. As a Recruiter for…

This is a great reminder about why I work in B2B Events Recruitment. This lovely candidate emailed me at the end of their first week to let me know how they had got on. “With my first week coming to an end, I appreciate you can only take so much from a role with a…

A sponsorship sales professional in B2B events is responsible for selling sponsorship packages to companies that want to promote their brand, products, or services at industry conferences, exhibitions, trade shows, and events. This is a solutions-based consultative sales process. Their role involves a mix of new business sales, business development, and relationship management. Sponsorship sales…