Archive for August 2025

Preparing for a job interview in the B2B events industry can feel overwhelming. Whether you’re moving into sponsorship sales, conference production, or event marketing, success isn’t just about answering questions well; it’s also about asking the right questions. Great candidates treat interviews as two-way conversations. By asking thoughtful, role-specific questions, you’ll show genuine curiosity, highlight…

Starting a new sales role can feel like stepping into the spotlight. For B2B sponsorship sales professionals, the pressure is real: targets are set, expectations are high, and every call, email, and meeting can feel like a test. It often takes a few weeks, or even months, to find your rhythm. That first deal? It’s…

In today’s competitive landscape, B2B conferences, exhibitions, and events are evolving. One clear trend is the growing importance of smaller, account-based events (ABM events). These intimate gatherings are becoming a key tool for delivering meaningful engagement with high-value decision-makers. The Rise of Small-Scale ABM Events Recent research from MarTech highlights a preference for privately hosted,…