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Starting Strong in B2B Sponsorship Sales: How to Thrive in Your First 90 Days
Starting a new sales role can feel like stepping into the spotlight. For B2B sponsorship sales professionals, the pressure is real: targets are set, expectations are high, and every call, email, and meeting can feel like a test. It often takes a few weeks, or even months, to find your rhythm. That first deal? It’s…
Why Small-Scale ABM Events Are Shaping the Future of B2B Conferences and Exhibitions
In today’s competitive landscape, B2B conferences, exhibitions, and events are evolving. One clear trend is the growing importance of smaller, account-based events (ABM events). These intimate gatherings are becoming a key tool for delivering meaningful engagement with high-value decision-makers. The Rise of Small-Scale ABM Events Recent research from MarTech highlights a preference for privately hosted,…
How AI and Event Tech Are Redefining the Role of the Conference Producer
As AI and event tech evolve at pace, the traditional role of the conference producer is undergoing a quiet, but significant, transformation. What used to be a heavily manual role focused on research and speaker recruitment is now shifting into something more strategic, creative, and data-led. Here are some of the changes already happening: AI…
How to Build a Culture of Ownership and Innovation in Your Events Business
Anyone who works in B2B conferences and events knows how fast the industry moves! Innovation isn’t a nice-to-have; it’s essential. But to truly unlock it, we need to go deeper than brainstorming sessions or creative prompts. The real catalyst? Psychological safety is the feeling that team members can speak up, take risks, and challenge the…
Poll Results vs. Real Talk: What’s Really Driving Job Moves in B2B Events Right Now?
Earlier this week, I ran a poll on LinkedIn asking one simple question: If you had to choose just ONE thing that matters most to you at work right now, what would it be? The results so far: Money – 44% Stability – 26% Culture – 16% Progression – 14% On the surface, this data…
Why B2B Sales is a Brilliant Launch Pad for Graduate Careers
Graduates often ask: What’s the best first step into the professional world? If you’re ambitious, curious, and hungry to learn – B2B sales should be on your radar. Here’s why: You Learn Fast – and Learn Everything B2B sales drops you into real conversations with decision-makers early on. You’ll quickly understand how businesses operate, what…