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Why the Right Fit Matters in Event Careers (Just Like Holidays)
Have you ever booked a holiday stay that looked perfect online… but once you arrived, it just didn’t feel right? That happened to me recently. My husband and I were away on a mini-break (just the two of us!), and although the accommodation was exactly as described, it wasn’t quite right for us. It wasn’t…
How to Ask the Right Interview Questions in B2B Events: Sponsorship Sales, Conference Producers & Marketers
Preparing for a job interview in the B2B events industry can feel overwhelming. Whether you’re moving into sponsorship sales, conference production, or event marketing, success isn’t just about answering questions well; it’s also about asking the right questions. Great candidates treat interviews as two-way conversations. By asking thoughtful, role-specific questions, you’ll show genuine curiosity, highlight…
Starting Strong in B2B Sponsorship Sales: How to Thrive in Your First 90 Days
Starting a new sales role can feel like stepping into the spotlight. For B2B sponsorship sales professionals, the pressure is real: targets are set, expectations are high, and every call, email, and meeting can feel like a test. It often takes a few weeks, or even months, to find your rhythm. That first deal? It’s…
Why Small-Scale ABM Events Are Shaping the Future of B2B Conferences and Exhibitions
In today’s competitive landscape, B2B conferences, exhibitions, and events are evolving. One clear trend is the growing importance of smaller, account-based events (ABM events). These intimate gatherings are becoming a key tool for delivering meaningful engagement with high-value decision-makers. The Rise of Small-Scale ABM Events Recent research from MarTech highlights a preference for privately hosted,…
How AI and Event Tech Are Redefining the Role of the Conference Producer
As AI and event tech evolve at pace, the traditional role of the conference producer is undergoing a quiet, but significant, transformation. What used to be a heavily manual role focused on research and speaker recruitment is now shifting into something more strategic, creative, and data-led. Here are some of the changes already happening: AI…
How to Build a Culture of Ownership and Innovation in Your Events Business
Anyone who works in B2B conferences and events knows how fast the industry moves! Innovation isn’t a nice-to-have; it’s essential. But to truly unlock it, we need to go deeper than brainstorming sessions or creative prompts. The real catalyst? Psychological safety is the feeling that team members can speak up, take risks, and challenge the…