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How AI and Event Tech Are Redefining the Role of the Conference Producer
As AI and event tech evolve at pace, the traditional role of the conference producer is undergoing a quiet, but significant, transformation. What used to be a heavily manual role focused on research and speaker recruitment is now shifting into something more strategic, creative, and data-led. Here are some of the changes already happening: AI…
How to Build a Culture of Ownership and Innovation in Your Events Business
Anyone who works in B2B conferences and events knows how fast the industry moves! Innovation isn’t a nice-to-have; it’s essential. But to truly unlock it, we need to go deeper than brainstorming sessions or creative prompts. The real catalyst? Psychological safety is the feeling that team members can speak up, take risks, and challenge the…
Poll Results vs. Real Talk: What’s Really Driving Job Moves in B2B Events Right Now?
Earlier this week, I ran a poll on LinkedIn asking one simple question: If you had to choose just ONE thing that matters most to you at work right now, what would it be? The results so far: Money – 44% Stability – 26% Culture – 16% Progression – 14% On the surface, this data…
Why B2B Sales is a Brilliant Launch Pad for Graduate Careers
Graduates often ask: What’s the best first step into the professional world? If you’re ambitious, curious, and hungry to learn – B2B sales should be on your radar. Here’s why: You Learn Fast – and Learn Everything B2B sales drops you into real conversations with decision-makers early on. You’ll quickly understand how businesses operate, what…
Why Psychological Safety Is the Hidden Key to Better Team
Creating a psychologically safe working environment empowers teams to embrace change, innovate boldly, and collaborate effectively – driving measurable growth, resilience, and long-term performance. I attended The Watercooler Event last week, and one of the most insightful sessions was a case study chaired by Carol Speirs of the International Stress Management Association (ISMA), focused on…
Why Recruiters Thrive as Conference Producers
Recruiters often enjoy the shift from transactional hiring to research-driven, content-rich work. Here are a few of the reasons why ex-Recruitment Consultants loved their move into Conference Production. 1.More Intellectual Depth Conference producers spend their time doing deep-dive research, crafting unique agendas, and talking to experts, execs, and innovators about meaningful, complex issues. “I finally…