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Event Sponsorship Sales: Opportunities in a Changing Market
Event sponsorship sales has always been dynamic, and today, the landscape is evolving in different ways for different people. After speaking with sponsorship sales professionals across the events industry this week, one thing became clear: the challenges in B2B sponsorship are diverse, but they also present opportunities for growth and improvement. What’s difficult for one…
Who d’you know? 👀
I’m keen to connect with early-career professionals who’d be excited by a move into conference production. This is a fantastic opportunity for someone looking to build a career in the fast-paced world of B2B events and gain hands-on experience producing large-scale conferences. Do you know someone with 1+ years of commercial experience who could be…
How to Answer “Tell Me About Yourself” in a Conference Producer Interview
“Tell me about yourself” can feel like a big question in a conference production interview. This guide helps you respond confidently by focusing on the value you bring, not just your CV. Using a simple framework inspired by Rebecca Okamoto’s TED talk, you’ll learn how to introduce yourself clearly and naturally, with a focus on…
How to Answer “Tell Me About Yourself” in a UK Sponsorship Sales Interview
This guide is designed for candidates interviewing for UK sponsorship sales roles, offering a clear, practical way to introduce yourself with confidence. Drawing on insights from Rebecca Okamoto’s TED talk, it focuses on helping you communicate your value to employers without overselling or reciting your CV
Events Industry Change: Are We Moving Too Fast?
The events industry is changing fast — but is your organisation supporting the people driving transformation? This blog explores why change often fails when it’s treated as a technology project rather than a human experience. Discover the five layers of culture that determine whether transformation succeeds – and what leaders can do to avoid burnout, disengagement and change fatigue.
A New Sponsorship Sales Opportunity for Ambitious B2B Events Professionals
A new sponsorship sales job has opened within a flagship B2B events portfolio. We explore why this role stands out for professionals building long-term careers in event sales