Advance Your Career in B2B Exhibitions Marketing

Have you ever booked a holiday stay that looked perfect online… but once you arrived, it just didn’t feel right? That happened to me recently. My husband and I were away on a mini-break (just the two of us!), and although the accommodation was exactly as described, it wasn’t quite right for us. It wasn’t…

Preparing for a job interview in the B2B events industry can feel overwhelming. Whether you’re moving into sponsorship sales, conference production, or event marketing, success isn’t just about answering questions well; it’s also about asking the right questions. Great candidates treat interviews as two-way conversations. By asking thoughtful, role-specific questions, you’ll show genuine curiosity, highlight…

Starting a new sales role can feel like stepping into the spotlight. For B2B sponsorship sales professionals, the pressure is real: targets are set, expectations are high, and every call, email, and meeting can feel like a test. It often takes a few weeks, or even months, to find your rhythm. That first deal? It’s…

In today’s competitive landscape, B2B conferences, exhibitions, and events are evolving. One clear trend is the growing importance of smaller, account-based events (ABM events). These intimate gatherings are becoming a key tool for delivering meaningful engagement with high-value decision-makers. The Rise of Small-Scale ABM Events Recent research from MarTech highlights a preference for privately hosted,…

Anyone who works in B2B conferences and events knows how fast the industry moves! Innovation isn’t a nice-to-have; it’s essential. But to truly unlock it, we need to go deeper than brainstorming sessions or creative prompts. The real catalyst? Psychological safety is the feeling that team members can speak up, take risks, and challenge the…

Graduates often ask: What’s the best first step into the professional world? If you’re ambitious, curious, and hungry to learn – B2B sales should be on your radar. Here’s why: You Learn Fast – and Learn Everything B2B sales drops you into real conversations with decision-makers early on. You’ll quickly understand how businesses operate, what…

Creating a psychologically safe working environment empowers teams to embrace change, innovate boldly, and collaborate effectively – driving measurable growth, resilience, and long-term performance. I attended The Watercooler Event last week, and one of the most insightful sessions was a case study chaired by Carol Speirs of the International Stress Management Association (ISMA), focused on…

Recruiters often enjoy the shift from transactional hiring to research-driven, content-rich work. Here are a few of the reasons why ex-Recruitment Consultants loved their move into Conference Production. 1.More Intellectual Depth Conference producers spend their time doing deep-dive research, crafting unique agendas, and talking to experts, execs, and innovators about meaningful, complex issues. “I finally…