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How AI and Event Tech Are Redefining the Role of the Conference Producer

As AI and event tech evolve at pace, the traditional role of the conference producer is undergoing a quiet, but significant, transformation.

What used to be a heavily manual role focused on research and speaker recruitment is now shifting into something more strategic, creative, and data-led.

Here are some of the changes already happening:

AI will automate much of the early-stage research

  • Tasks such as identifying trending topics, compiling speaker shortlists, and scanning competitor events are increasingly handled by AI tools.
  • Producers will spend less time Googling and more time interpreting insights to craft smarter, more tailored event agendas.

Data-driven content decisions will dominate

  • Event tech platforms now provide detailed analytics on attendee interests, engagement patterns, and session feedback.
  • Producers will use this data (plus AI recommendations) to shape agendas, format sessions, and even inform pricing or sponsorship strategies.

Speaker acquisition will become more personalised and predictive

  • AI tools can now recommend speakers based on relevance, popularity, or past performance data.
  • Outreach may become semi-automated, but human connection still matters; producers will spend more time on relationship-building with high-value speakers.

Hybrid and on-demand content are here to stay

  • Producers will need to think beyond the live stage: How does this session translate to digital? Can it be repurposed as a white paper, podcast, or follow-up panel?
  • AI tools will help auto-generate summaries, marketing snippets, and transcripts, shifting the producer’s focus toward maximising content ROI.

The producer becomes more of a strategist

  • With AI handling much of the groundwork, producers will evolve into content strategists and audience architects, focusing on positioning, competitive differentiation, and delivering genuine value to sponsors and delegates.

In short: AI and tech won’t replace conference producers, but they will change what great looks like. The best producers will lean into tools that make them faster, more data-savvy, and more creative.

The tools are changing all the time.

The conference Producer Job Spec is changing.

The expectations are rising.

And for producers ready to adapt, it’s an exciting time.

I’m curious to hear more about how this shift is already playing out across the events industry. I’d love to chat with content leaders, producers, and event marketers navigating the same evolution. You can contact me via:

Phone: 07799 898346

Email: helen@jbrecruitment.co.uk

Or feel free to DM me via LinkedIn: https://www.linkedin.com/in/helenyarrow/

 

About Jackson Barnes Recruitment

Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:

• Researcher

• Conference producer

• Event Marketing

• Sales – delegate, sponsorship & Business Development

• Event Manager

• Editor

We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.

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