Digital Marketing Candidate

Acquisitions have always happened in the world of B2B events, but they’re noticeably on the rise, and increasingly, from newcomers to the world of events, such as private equity companies. This wider range of buyers isn’t exactly surprising, especially because of the buy, grow and flip structure that private equities search for; events are the…

Ashaa Khunti, Managing Director of WBR Europe, believes successful businesses are built by strong teams. Throughout her career, her focus has been less on individual recognition and more on creating environments where motivated, ambitious people can do their best work together. That approach has shaped her 17-year career, including more than 14 years at WBR….

AI has quickly gained solid footing in the industry, with tools being implemented across B2B events companies at a pace that would have felt ambitious just a few years ago. It is hard to deny the positive impact it has had, and across our ongoing conversations with senior professionals, the optimism is tangible. A president…

“Before I had a baby, I thought, I’m going to have my baby, I’m going to have maternity leave, I’m going to have so much time, and then I’m just going to go straight back to work, but it’s just not as easy as that at all.” Onika Akhtar Khalid has built an impressive career…

We sat down with Lorenza Schiaffino, a research analyst and management consultant with an impressive 20 plus years of experience working in market leading B2B events companies. Lorenza began her career as a conference producer and is well-versed in leading cross-functional teams, which is why we wanted to consult her expertise on a topic we’ve…

The B2B events industry is facing a time of change, innovation and rapid growth. According to a report from the Events Industry Council and Oxford Economics, business events generated a direct spending of $1.3 trillion in 2025, representing a growth of 12.2% compared to pre-pandemic figures in 2019. With growth comes a desire for expansion,…

“There’s often anxiety about committing to a tech investment — they end up so worried about investing that they don’t do it at all.” Alexis May, Director of Mayday Strategy As someone who steps into small B2B event businesses as a consultant, Alexis May has become increasingly aware of the problems and anxieties that they…

Helen called Mimi with an exciting opportunity just one hour after her last university exam, and her response was “Yes, I would love to interview.” Mimi first came to Jackson Barnes towards the end of her last year at university with the certainty that she’d love to become a conference producer. Despite her certainty, Mimi…

When scaling your company, one of the most difficult issues you’re bound to face is talent mismatch. When building your start-up team, you chose people you believed could grow your company and fulfil your vision. However, the people who are key to the initial success of your company are not always the ones who can…

A debate has been quietly dividing opinion amongst B2B event marketers. The question at its centre is this: Is strong event marketing performance driven by the quality of your data – how it is built, managed and grown? Or is it the channels – getting the right mix of email, paid, social and partnerships? After…