If you are thinking about joining a Start-Up or SME in the B2B Events Industry you need to read this.<\/p>\n
I recently spoke with a Sponsorship Sales professional who made the leap six months ago. Here\u2019s what they learned.<\/p>\n
This individual joined an ambitious b2b events start-up that launched with a major event three years ago and now boasts three global large-scale events (LSEs). While the company has strong financial backing, what truly sets it apart is its leadership – seasoned professionals with over 20 years in the industry, bringing deep expertise, no egos and strategic vision. They each have a passion for producing world-class events.<\/p>\n
Before starting the recruitment process this sales candidate conducted thorough research:<\/p>\n
The absence of flashy corporate perks didn\u2019t deter them. Instead, they were drawn to the company’s clear growth strategy, structured leadership, and strong market positioning.<\/p>\n
Now 6 months into the role, here are some of the elements of working in a SME they love:<\/p>\n
1. The Culture & Way of Working – Decision-making is a collaborative process, finalised by the three co-founders rather than dictated by a single leader. The culture is driven, ambitious, and highly entrepreneurial – where every team member has a voice. Ideas are challenged (not for the faint-hearted), but this approach fosters innovation, improvement and collaboration.<\/p>\n
2. Teamwork is not a box-ticking exercise; it\u2019s a necessity. Success is collective, and every contribution counts.<\/p>\n
3. Mentoring and Personal Development are big benefits\u2014you have direct access to highly experienced industry experts, and you work alongside (physically) the CEO and Directors, who share insights and advice on how you can improve and develop better ways of working. Career progression and coaching are more tailored to the individual.<\/p>\n
4. They hire selectively, cautiously and with their values at the heart of their decisions.<\/p>\n
5. The Perks & Considerations – While the base salary is competitive (though not extravagant), the commission structure is notably above industry average. Employees enjoy autonomy, responsibility, and trust – being given a card for expenses from day one, travelling internationally from the off, and developing and managing their pipeline\/ deals without micromanagement<\/p>\n
Key Takeaways<\/strong><\/p>\n For those considering a similar path, here\u2019s what to look for:<\/p>\n Having a strong brand and structured training on your CV can be advantageous when transitioning into a start-up environment. This professional found that their corporate experience provided a strong foundation before stepping into a more agile, fast-moving role.<\/p>\n If you\u2019re seeking autonomy, direct mentorship, and high earning potential in an entrepreneurial environment, a start-up in the events industry could be the perfect next step. Just do your research first!<\/p>\n If you would like any help or advice on your next career move within B2B Events contact:<\/p>\n 0203 488 2620 | helen@jbrecruitment.co.uk<\/strong><\/p>\n <\/p>\n Jackson Barnes Recruitment<\/strong>\u00a0delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:<\/p>\n \u2022\u00a0Researcher<\/a><\/p>\n \u2022\u00a0Conference producer<\/a><\/p>\n \u2022\u00a0Event Marketing<\/a><\/p>\n \u2022\u00a0Sales \u2013 delegate, sponsorship & Business Development<\/a><\/p>\n \u2022\u00a0Event Manager<\/a><\/p>\n\n
About Jackson Barnes Recruitment<\/h2>\n