{"id":6657,"date":"2023-03-22T23:04:44","date_gmt":"2023-03-22T23:04:44","guid":{"rendered":"https:\/\/www.jbrecruitment.co.uk\/?p=6657"},"modified":"2023-03-22T23:04:44","modified_gmt":"2023-03-22T23:04:44","slug":"7-top-questions-to-kick-start-your-event-research","status":"publish","type":"post","link":"https:\/\/www.jbrecruitment.co.uk\/7-top-questions-to-kick-start-your-event-research\/","title":{"rendered":"7 Top Questions To Kick Start Your Event Research"},"content":{"rendered":"

<\/h3>\n

Conference Producers – Where do you start with your event and topic research?<\/em><\/h3>\n

Michaela Ridgeway, Senior Content Editor at FT Live, shares the 7 questions she typically asks when researching a new conference:<\/p>\n

    \n
  1. What are the 3 biggest challenges facing your industry?<\/li>\n
  2. What are the top 3-4 problems you regularly face in your job?<\/li>\n
  3. Who would you most like to hear speak?<\/li>\n
  4. What professional bodies do you belong to?<\/li>\n
  5. Would your company like to sponsor?<\/li>\n
  6. Who else would you recommend I speak with?<\/li>\n
  7. What else is hot?<\/li>\n<\/ol>\n

    Michaela aims to arrange at least 20 of these preliminary conversations with potential delegates.<\/p>\n

    Common answers to Q.1 and Q.2 become the agenda topics. She then drills into these during topic focussed calls later.<\/p>\n

    Common answers to Q.7 generate commercially compelling ideas for the next conference.<\/p>\n

    Once she has lots of common ‘What’s hots’ it is worth throwing in this topic validation question during calls:<\/p>\n

    ‘Is […] a compelling topic for a conference?’ (And if not, ask ‘What is?’)<\/p>\n

    As an example, ChatGPT has been coming up frequently in Michaela\u2019s research calls as an answer to the What else is hot? Question. That it is a hot topic is clear. But is it deserving of a whole conference programme?<\/p>\n

    We will be sharing more research questions other conference producers ask at the start of their conference and events programme research next quarter.<\/p>\n

     <\/p>\n

    Want to find out more about a career in conference production<\/a>?<\/strong><\/h5>\n
    <\/h5>\n
    Jackson Barnes Recruitment matches talented candidates with market leading media and events organisations across the UK and internationally.<\/h5>\n
    <\/h5>\n
    Please get in touch with one of our consultants<\/a> for more information on how we can assist with your conference production job search or you can find out more about our services here<\/a><\/strong><\/h5>\n
    <\/h5>\n","protected":false},"excerpt":{"rendered":"

    Conference Producers – Where do you start with your event and topic research? Michaela Ridgeway, Senior Content Editor at FT Live, shares the 7 questions she typically asks when researching a new conference: What are the 3 biggest challenges facing your industry? What are the top 3-4 problems you regularly face in your job? Who…<\/p>\n","protected":false},"author":16,"featured_media":6660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[73,38],"tags":[],"class_list":["post-6657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/posts\/6657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":6,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/posts\/6657\/revisions"}],"predecessor-version":[{"id":6666,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/posts\/6657\/revisions\/6666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/media\/6660"}],"wp:attachment":[{"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jbrecruitment.co.uk\/af-api\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}