Senior Campaign Marketer – B2B Conferences & Events

Senior Campaign Marketer – B2B Conferences & Events

Senior Campaign Marketer – B2B Conferences & Events

Based in London & Travel

Base salary up to £33K + Bonus + Benefits including 25 days holiday


We are recruiting an experienced events marketing professional, ideally from a commercial conference or exhibitions background, to join our global events & media client as a Senior Campaign Marketer to create & deliver marketing campaigns for high profile business events.


The job

The Senior Campaign Marketer will take responsibility for planning & executing marketing campaigns for a portfolio of B2B Conferences & Events, delivering on key marketing & business objectives. You will work closely with conference producers and the content marketing team to ensure the plans are integrated & delivered.

The Senior Campaign Marketer will:

  • Create the marketing strategy and integrated marketing plans.
  • Identify key target audience, manage and segment data, identify gaps, and identify a data acquisition strategy.
  • Coordinate the design & production of all marketing collateral relating to the event (sales brochures, delegate brochures, print advertisements, web Banners/emails etc).
  • Work closely with the Marketing Manager and Marketing Portfolio Director.
  • Create and update the portfolio and event websites.
  • Work closely with the content marketing team to ensure campaign and content plans are integrated and timelines are adhered to.
  • Generate leads for the sponsorship, exhibition and delegate sales teams.
  • Work with key association and media partners to secure external promotions for events to broaden reach and exposure of events.
  • Provide the Marketing Portfolio Director with weekly on-going events and campaign effectiveness reports which include recommendations.
  • Manage and monitor budgets, provide accurate recording of spend.
  • Post event marketing analysis for future improvements.
  • Monitor schedules/deadlines during all phases of promotions.
  • Tracking and monitoring of channel performance and ROI of spend


The person

The Senior Campaign Marketer must have experience in events, conferences and/or exhibitions marketing. This experience is ideally gained in a commercial B2B events environment. We are looking for an event marketing professional with:

  • Excellent copywriting skills
  • Strong, proven and engaging interpersonal & communication skills
  • Experience and confidence analysing data & campaign performance
  • Genuine ability to deliver campaigns in a busy & pressurised environment
  • Strong stakeholder management skills


Must have key skills include: time management - collaborative working – attention to detail – organisation – multi tasking – team working


Please contact at Jackson Barnes Recruitment for more information on this or other similar positions.


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Jackson Barnes Recruitment deliver international recruitment solutions within the events, media and publishing sectors. Working with commercial and not for profit organisations and institutions. Jackson Barnes place from Graduate up to MD level in the following positions:
• Researchers 
• Conference producers 
• Event Marketing professionals 
• Sales professionals – delegate, sponsorship and Business Development
• Event Managers 
• Editors 
We recruit for organisations in UK and overseas with success in London, Dubai, New York, Singapore and Australia.