Marketing Manager – Large Scale B2B Conferences & Exhibitions

Marketing Manager – Large Scale B2B Conferences & Exhibitions

Marketing Manager – Large Scale B2B Conferences & Exhibitions

Based in Central London + Travel

Base salary up to £30K + Bonus + Benefits

 

An opportunity for an experienced event marketing professional to join a global conference & exhibitions organisation as a Marketing Manager. Taking responsibility for marketing a high profile portfolio of large scale events.

 

The job

The Marketing Manager will manage marketing campaigns across a portfolio of large scale conferences & exhibitions. The key focus of the role involves managing the direct marketing activities as well as data selection, analysis and data management.

 

Specific Responsibilities:

  • Develop the marketing plan for each event
  • Manage the event marketing budget
  • Building and maintaining event’s websites
  • Develop event branding and message
  • Set up email campaigns and select appropriate campaign data
  • Data build for each event – including list research and data acquisition
  • Set up and manage digital campaigns across various promotional platforms
  • Develop and fulfil social media campaign (organic and paid)
  • Create or commission banner and adverts as required
  • Organise event brochure and associated publications and collateral
  • Copy writing as required
  • Drive delegate plans and support the Sponsorship effort
  • Onsite support as required – including video interviewing
  • Develop media partnerships
  • Manage press and PR event registration and coverage
  • Monitor and report on analytics from websites, email etc.

 

The person

  • A graduate (with a 2:1 or 1st degree) ideally, in a marketing or business related topic
  • We require a solid foundation of events marketing knowledge for this position; ideally you will have 1-2 years experience marketing B2B conferences, exhibitions, or similar
  • An analytical approach and ability to work with data
  • Excellent communication, copywriting and editorial skills
  • Self-driven, excellent time management skills and have superb attention to detail
  • Positive attitude, willingness to learn and keen to apply new processes and methodologies to producing world class events
  • Experience with marketing of large-scale exhibitions would be beneficial

 

 

Please contact Helen@jbrecruitment.co.uk at Jackson Barnes Recruitment for more information on this or other similar positions.

 

Please take a look at our website for details on some of the other jobs we are recruiting for www.jbrecruitment.co.uk

 

Jackson Barnes Recruitment deliver international recruitment solutions within the events, media and publishing sectors. Working with commercial and not for profit organisations and institutions. Jackson Barnes place from Graduate up to MD level in the following positions:
• Researchers 
• Conference producers 
• Event Marketing professionals 
• Sales professionals – delegate, sponsorship and Business Development
• Event Managers 
• Editors 
We recruit for organisations in UK and overseas with success in London, Dubai, New York, Singapore and Australia.