Senior Marketing Executive – Global Media & Publishing
Immediate start available
London + Travel
Salary up to £33K + Bonus
Our client is a global B2B events and media company who create events, print & online publications, newsletters, webinars, awards, white papers etc for businesses in the IT Infrastructure sector.
The role - The main focus for the role will be to grow the:
- Audience – building engagement through the media and awards portfolio
- Sales Funnel – developing leads to fuel an experienced and successful media sales team
- Customer Projects – working directly with key customers around webinars, content syndication and an array of paid-marketing delivery. Amongst the customers are world leading multi-billion tech companies that will certainly excite any commercially-focused marketer
The day to day responsibilities:
- Create, develop and lead delivery of all media marketing plans, across audience development, lead generation and customer projects
- Manage schedules, resources and implementation to ensure effective delivery
- Write effective copy for print, online, email and social media activity
- Build the database and work with the data team to ensure the right quality and segmentation of the data in order to achieve best results for the targeted campaigns
- Develop the media marketing team and build relationships with the wider marketing team.
- The Marketing Executive will have responsibility for managing a junior marketer.
The person – A creative and innovative graduate, ideally with a CIM qualification. You will have 2-3 years media/events/publishing/tech marketing experience. You will be eager for your next career challenge and keen to work for a global tech, media & publishing business that works at pace and is agile in its approach to change, new products and the development of the market place.
- Excellent copywriting and proof reading skills
- Research, analysis and communication skills
- Leading-edge social media experience
- Management experience or the ability to step into a management role
- Experience working with Marketo, Salesforce, eTouches, Abacus, OpenX, ON24, Madison Logic, Linkedin, Twitter, Facebook, Hootsuite, Google Analytics, Microsoft Office, InDesign or comparable products and services – plus more exciting stuff we don’t know about!
- Knowledge of AdWords, retargeting, PPC, etc
- Understanding of DPA, GDPR and similar regulations
- Excellent organisation, project management, time management and personal planning skills
Please contact Helen@jbrecruitment.co.uk at Jackson Barnes Recruitment for more information on this or other similar positions.
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